Client: PREMIUM BABY
Marketing Strategy, Rebranding, Merchandising, Digital Strategy, and Content. Year: 2018-2021
Premium Baby is a baby gear brand or "Baby hardware" brand.
The Brand Icon is an abstract form with an organic shape that connotes lightness, flexibility, adaptability, and modernity. Its dynamic form connotes movement and technology but, at the same time, protection.
The font used connotes stability and steadiness.