Client: LUA

Visual Identity, Strategy, Concept, Tagline, and Pattern for diapers. The year 2020

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Lua is an eco-conscious diaper brand: the tagline Earth and Baby Care concerns caring for the earth and the baby. The diaper patterns evoke a fresh, modern, and fun style for both baby and mother.

 

The project's goal was to express not only the conscious character of the brand but also the fresh, young, light, and hip style that the brand wants to be perceived as.

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"From the constellations in the sky to the ocean's depths, from the perfect designs to the tenderness of baby care, the natural world has always inspired humans.

Today, the earth needs us more than ever, and we must care for our homes. By taking care of the planet, we are taking care of our future".

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