Visual Identity, Strategy, Concept, Tagline, and Pattern for diapers. The year 2020
Lua is an eco-conscious diaper brand. The tagline earth and baby care talk about caring for the earth and the baby. The diaper patterns evoke a fresh, modern, and fun style for both baby and mother.
The goal of the project was to express not only the conscious character of the brand but also the fresh, young, light, and hip style that the brand wants to be perceived as.
"From the constellations in the sky to the depths of the ocean, from the most perfect designs to the tenderness of baby care, the natural world has always inspired humans.
Today the earth needs us more than ever and we need to take care of our homes. By taking care of the earth, we are taking care of our future".