Visual Identity, Strategy, Concept, Tagline, and Label Design. Year: 2020
Nawi is a Paraguayan brand of 100% pure essential oils.
We worked with this brand to define its purpose: to contribute to the well-being of people. We created the concept, the visual identity, and the tagline.
The tagline “Sentir major” is a word game referring to improving the way sensations are perceived while at the same time feeling better. FEEL BETTER is the bright descent of the brand concept.
The “cloud” in the packaging invites us to travel beyond the physical and material world.
Each label has a unique handmade illustration for Nawi that, together with the cursive typeface of the essence name, has to do with the human, creative sense of the brand.