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Rebranding, Strategy, Concept, Tagline. Year: 2020

Sedería Dallas, is the largest haberdashery in Panama, with more than 30 years in the market. Although they had great brand recognition, they were losing their young clients.

The goal was to modernize the brand, reaching a younger market without losing the recognition already installed.


The idea of colors was kept, but they were transformed into bright and cheerful colors. The elements of the icon within the isotype were changed, maintaining the relationship with the previous brand. Younger, happier with the same quality.

logo sederia dallas viejo.jpeg
sederia_dallas_logo_Mesa de trabajo
fachada dallas.jpg

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