Strategy, Concept, Rebranding Advance. Year 2022
Felix, the most relevant department store in Central America, needed to rebrand one of their private-label brands, Advance.
We developed the concept, strategy, and symbol for Felix's exclusive Brand.
We had to maintain the font but work with a unique symbol.
In every 10,000 3-leaf clovers, one stands out from the rest, one that is singular and is only for those who know how to look, for the lucky ones.