Client: FELIX

Strategy, Concept, Rebranding Advance. Year 2022

​

Felix, the most relevant department store in Central America, needed to rebrand one of their private-label brands, Advance.

We developed the concept, strategy, and symbol for Felix's exclusive Brand.

​

We had to maintain the font but work with a unique symbol.

​

In every 10,000 3-leaf clovers, one stands out from the rest, one that is singular and is only for those who know how to look, for the lucky ones.

​