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Client: FELIX

Strategy, Concept, Rebranding Advance. Year 2022

Felix, the most relevant department store in Central America, needed to rebrand one of their private-label brands, Advance.


We developed the concept, strategy, and symbol for Felix's exclusive Brand.

We had to maintain the font but work with a unique symbol.

In every 10,000 3-leaf clovers, one stands out from the rest, one that is singular and is only for those who know how to look, for the lucky ones.

Jeans 2.jpg
3.1.Bordado Polera abajo.jpg
medalla tejido copiaplata.jpg
Jeans interior.jpg
Calcetines 2_2.jpg

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