Client: TOURISM RAPA NUI
Destination Branding. Year 2015
Tourism Branding of Easter Island. Concept, Strategy, and Tagline. Teamed with Estudio Contexto Design.
The goal was to create a tourism brand for Rapa Nui to promote more tourism. Dulce Romero led the design team from Estudio contexto. We won a public contest against 47 other agencies and designers worldwide.
The strategy was to highlight the importance of their culture over the place itself.