Client: TOURISM RAPA NUI

Destination Branding. Year 2015

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Tourism Branding of Easter Island. Concept, Strategy, and Tagline. Teamed with Estudio Contexto Design.
 

The goal was to create a tourism brand for Rapa Nui to promote more tourism. Dulce Romero led the design team from Estudio contexto. In which we won a public contest against 47 other agencies and designers from around the world.

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The strategy was to highlight the importance of their culture over the place itself.