ULU 

ULU I Travel by Boat
Originally named I Travel by Boat, the company underwent a complete rebrand and emerged as ULU I Travel by Boat—a name inspired by cultural heritage and a deeper sense of purpose.

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ULU draws from the Guna people’s traditional canoes, hand-carved vessels that have gracefully navigated Panama’s waters for generations. More than just a means of transport, ulus embody movement, intention, and the enduring connection between land and sea.

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The wordmark ULU is crafted with an irregular, fluid stroke of varying thickness, evoking the rhythm and power of ocean waves—symbolizing freedom, exploration, and strength.

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We also designed and developed the company’s website: www.itravelbyboat.com