Lung Fung

Lung Fung Palace is one of the oldest and most iconic Chinese restaurants in Panama City, with a legacy spanning over 50 years. Deeply rooted in tradition, it has become a recognized and beloved institution in the country’s culinary scene.

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The challenge was to revitalize a hand-drawn logo created five decades ago, refreshing the brand while preserving the essence and cultural richness that define Lung Fung.

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We refined the visual identity, introduced a new descriptor, and carefully organized all graphic elements to bring clarity and consistency to the brand. To further reinforce its meaning and legacy, we created custom illustrations of a dragon and a phoenix—symbols of balance, strength, and rebirth—deeply connected to Chinese mythology and the restaurant’s name.