Outdoor Adventure

Outdoor Adventure is a multibrand retail concept specializing in top outdoor and performance brands, with over 30 stores across Central and South America.

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We developed the full brand identity—from logo and visual system to lifestyle photography, product spec sheets, labels, and packaging.

The graphic concept behind the main brand draws inspiration from the idea of a path or terrain—a piece of land that, once connected, transformed the world.

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We also created the naming and logo system for the brand's proprietary technologies, helping define the voice and visual identity of their in-house performance apparel.