Client: Outdoor Adventure

Rebranding. The year 2021. 

Outdoor Adventure is a Retail Store focused on Outdoors brands (like Columbia, Merrel, Teva, etc.). It has more than 30 stores located in several countries in Central America and South America.

After developing the concept: "We recognize what we are, we value what we have, and we express it with pride". We develop the visual identity emphasizing the origin and inspiration of the brand.

Graphic Concept: Like a path; a piece of land that united and changed the planet forever.

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