Client: Outdoor Adventure

Rebranding. Year 2021. 

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Outdoor Adventure is a Retail Store focused in Outdoors brands (like Columbia, Merrel, Teva, etc.). It has more than 30 stores located in several countries of Central America and South America.

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After developing the concept: "We recognize what we are, we value what we have, and we express it with pride". We develop the visual identity emphasizing the origin and inspiration of the brand.

Graphic Concept: Like a path; a piece of land that united and changed the planet forever.