Amami

This is a visual identity and packaging design created for Amami Design, a Japanese designer based in Toronto, Canada. The concept draws deeply from the elegance of traditional Japanese aesthetics, where meaning is often conveyed through restraint, subtlety, and precision.

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The icon captures the essence of Japanese identity by expressing emotion with minimal, delicate lines—a visual whisper rather than a shout. It invites the viewer to fill the space with imagination, reflecting the cultural principle that what is left unsaid can be more powerful than what is revealed.

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The logo, rendered in copper foil on a black background, adds a sense of refinement and sobriety, elevating the overall experience to one that is both contemporary and timeless.