Muh Concept

We developed the name Muh Concept Store and crafted its complete visual identity—from brand guidelines and e-commerce design to advertising, packaging, gift cards, and digital strategy.

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Muh is more than a retail space; it's a curated experience. The concept store blends clean lines, vibrant tones, and a fresh, modern aesthetic to create an inviting atmosphere that reflects the brand’s youthful, playful, and contemporary spirit. Every detail—from the logo to the layout—was designed to resonate with a new generation of fashion-conscious consumers.

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Our scope also included designing the in-store style and physical experience, ensuring that the interior concept matched the brand’s visual language and emotional tone.

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Today, Muh has a growing presence across Latin America, with stores in Colombia (Bogotá: Atlantis Mall and Zona T, Medellín), Venezuela (Isla Margarita), Costa Rica, and more—alongside a fully integrated e-commerce platform.