Gourmarket is the refreshed brand identity for Degourmet—introducing a new name, concept, and visual direction. Built on the idea of “Even better than homemade,” the brand highlights high-quality ingredients and thoughtfully crafted flavors.

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Its visual identity centers on a warm, character-rich logotype, featuring a distinctive “Ö” that nods to Nordic inspiration and symbolizes the brand’s commitment to excellence in every product.

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As part of the project, we also developed The Bakery, a complementary sub-brand that extends Gourmarket’s quality and craft into its baked goods offering.