Client: MAVENS

Concept, Rebranding, Visual Identity, Digital Graphs, Animations, etc.

Year: 2023/2024

 

Rebranding of a tech startup based in Israel. Mavens is a Zynga company.
It was a fantastic challenge to do this project; to find the brand essence that drives innovation and each member’s original identity.

The logo resembles what happens with letters when looking through a Prisma; it breaks like a kaleidoscope, creating new forms.

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The shapes that conform the logo create multiple patterns and a new language to express the brand. It also creates icons that represent the new sub-brands.