Mavens

Rebranding Mavens – A Zynga Company
A bold rebrand for a tech startup based in Israel, now part of Zynga.

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This project was a powerful creative challenge: to uncover the brand essence that fuels innovation while honoring the individuality of each team member.

Our concept, “Mirroring Greatness,” became the foundation of the identity. The logo reflects this idea—like light through a prism, the typography breaks apart, transforming into a kaleidoscope of forms. These shapes evolve into dynamic patterns and visual elements that form a unique design language for the brand.

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From this system, we also developed a set of icons to represent emerging sub-brands—each a mirror of the core, yet distinct.