Five Petal is a Texas-based coffee roaster, transforming carefully sourced beans into exceptional, thoughtfully roasted coffee. The brand’s identity draws inspiration from the natural beauty of imperfection: the delicate, organic lines of kintsugi patterns, which echo the subtle cracks that appear when coffee beans are roasted. These patterns come together to form the Arabica coffee flower, giving the brand a playful, tactile, and intentional visual language.

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Our work encompassed the full brand experience ,from visual identity and packaging to website design...creating a cohesive and expressive system that celebrates craftsmanship and attention to detail. On the packaging, the kintsugi-inspired textures connect the visual language to the essence of the coffee itself, inviting coffee lovers to explore both its depth of flavor and the story behind every cup.