We developed the name Off.Site and crafted its complete visual identity for a new cap store with a bold, urban point of view. The name was created to feel memorable, easy to pronounce, and naturally aligned with the brand’s irreverent, cool, and rebellious personality.

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Inspired by the energy of the street, skate culture, and the idea that the street belongs to everyone, Off.Site brings together different styles, influences, and subcultures. The visual language draws from the work of Keith Haring, translating its expressive lines, playful characters, and vibrant energy into a colorful and contemporary identity.

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From the logo and typography to the broader visual system, every detail was designed to make Off.Site feel confident, contemporary, and unmistakably its own.