Felix

We designed this exclusive series of credit cards for Felix, Central America’s largest and most iconic high-end department store. Known for its heritage, and curated luxury, Felix needed a card system that reflected its elevated brand experience.

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Every design element was done with precision and purpose; from material choices to finishes and typography, each detail was thoughtfully considered to evoke a sense of refined exclusivity.

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We developed a tiered system of cards, with each level—whether entry, premium, or elite—conveying its sense of status and sophistication. Colors, textures, and metallic treatments were carefully selected to ensure visual and tactile differentiation, while remaining cohesive as a branded family.

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The result is a set of cards that function as financial tools and status symbols, seamlessly extending the Felix brand into the everyday lives of its most loyal customers.

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We also developed the naming and branding for their loyalty program: Soy. Felix