BetterMarca is a Consultancy Firm that specializes in brand strategy, brand insight, creativity and design.
Through a holistic perspective, we can transform each challenge into a successful outcome. By placing people first and using creativity as a problem-solving tool, we build powerful and promising brands.
OUR FOCUS IS HUMAN CENTERED
We are humans, we work with humans, we work for humans and we let them inspire us. It’s our priority to identify the emerging desires and behaviors that move them.
With curiosity and empathy, we place the consumer at the center of the research of our creative process and the brand experience.
as a problem solving tool
Paul Torrance defined Creativity in 1962 as the process of sensing gaps or disturbing, missing elements; forming ideas or hypotheses concerning them; testing these hypotheses; and communicating the results, possibly modifying and retesting the hypotheses.
Creativity is not about extravagant ideas, but overcoming problems, finding solutions and converting a concept into reality with financial goals and implications.
We don't have clients, we have partners.
Our “fuel” is inspired by the possibilities of our client success.
We build relationships with our clients and their companies, to be invested in the outcome and to see their business thrive.
We believe in transformation and the potential of change.
BRANDING & COMMUNICATIONS
DIAGNOSIS * COMMUNICATIONAL STRATEGIES *
VISUAL IDENTITIES * NATION BRANDING * CREATIVE DIRECTION* PACKAGING * GRAPHIC DESIGN * PHOTOGRAPHY
SOCIAL MEDIA STRATEGIES * WEBSITE DESIGN